7 Factors of Technical SEO to Rank Better
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SEO is everything to rank on Google and to expand your business. We all heard about this, but if you’re a person who wants to get better results all by themselves. Then this article is for you. Start by Technical SEO.
For all SEO elements like Off-page SEO, On-page SEO, etc. You have to learn about them, but first Technical SEO.
For in-depth detail, you can get it here.
Technical SEO is the type of SEO that manages the infrastructure of your website’s backend, like server-side code. This enables Search Engine Crawler to efficiently crawl and index your site for better growth.
We’ll go through the main ranking factors that help in enhanced technical SEO. Here are 7 top factors that we’re goin’ to discuss:
1. Website Speed and Core Web Vitals
Page speed, interactivity, engagement, and visual stability are all factors measured by Google’s Core Web Vitals.
The website with slow page speed annoys the users, and it becomes the cause of less engagment and higher bounce rates.
Key actions to improve speed:
- Properly compress and resize the images.
- Old image formats should be replaced with modern image formats like WebP.
- Lessen the CSS, JavaScript, and HTML to make the code more readable.
- Content delivery network(CDN) and browser caching should be enabled.
- By selecting better quality hosting, reduce server response.
2. Mobile-First Indexing
Google now prioritize mobile-first version of websites, as most visitors prefer that.
Your ranking will ultimately become low if your desktop version is great, but the mobile version looks ignorant. So, below are some optimization tips that you should follow to avoid such problems:
Optimization tips:
- Adjustment according to every screen is a must, so make your site responsive.
- Make sure your fonts, buttons, and menus are touch-friendly.
- Try to examine with Google’s Mobile-first Test to catch usability issues.
3. Secure HTTPS Connection
It’s a factor that’s non-negotiable to avoid. Websites that use HTTPS in their URL get more trust and a better ranking.
Due to this, visitors know their data is encrypted and safe. This factor increases engagement, builds trust, and gives better rankings.
Implementation steps:
- For a secure connection, purchase an SSL certificate.
- HTTP pages – redirect them to HTTPS versions.
- To use a secure protocol, update internal links.
4. Crawlability and Indexing
Search engines have to crawl your site in order to understand and examine it first.
Crawlibility makes sure that they can easily access content. The other side indexing tells them which content or pages matter the most.
Best practices:
- In Google Search Console, create and submit an XML sitemap.
- Optimize and clean your robots.txt file that guides the crawlers.
- Build strong internal linking. Avoid orphan pages of important content.
- Search for duplicate content and use canonical tags to avoid confusion.
5. Structured Data Markup
“Schema Markup” is structured data markup that helps search engines decode or interpret the context of your content. Rich results like reviews, FAQs, or event listings can be driven by data markups.
Ways to apply schema:
- Add JSON-LD markup for products, articles, and events.
- Add sections that explain the process of your content, such as FAQs.
- Using Google’s Rich Results Test, fix your markup.
6. URL Structure and Internal Linking
Concise, clean, and descriptive URLs are easy to remember and help search engines & users to understand the page’s content.
Internal link gives genuineness and authority to visitors, which helps them explore more.
Technical guidelines:
- For example: social-media-tips, make your URLs keyword-focused.
- Underscore – don’t use them, prefer hyphens.
- Avoid the unnecessary drama of session IDs.
7. XML Sitemaps and Robots Control
These factors are known as small, but they can make a big change if implemented correctly. These XML sitemaps and robots directives shouldn’t get ignored as they improve your site’s crawlability and indexing.
Checklist for success:
- URLs that are high-value and concise, put them into your sitemap.
- With every new piece of content, update your sitemap.
- For duplicate content, use no-index meta tags.
Putting It All Together
Technical SEO seems complex, but with a concise roadmap, you can implement it with ease, and you won’t feel it is too difficult. Just prefer the above factors and stay consistent, it’s not one-time process.
- Optimize performance – speed, mobile readiness, and security create a strong foundation.
- Guide search engines – sitemaps, structured data, and internal links help crawlers understand your site.
- Maintain cleanliness – regular audits keep errors, broken links, and duplicate content in check.
Ahrefs, Google Search Console, SemRush, Screaming Frog, all these platforms can provide you with a site audit. Run site audit, know the technical loopholes, fix those, and you’re good to go!
If you need help regarding Technical SEO or SEO, just comment out your question. We’ll hear you!