Brochure Design Trends – 5 crafts to see
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Brochure Design Trends 2025: What’s Hot & What’s Not
Brochure is like a “MENU AT A RESTAURANT” because it gives a clear idea about what an organization is serving and what they need to select. So your brochure design should be yummy enough that your customers start feeling hunger. A brochure design should include a glimpse of aesthetics, clarity and a design easy-to understand. So we’re going to see some brochure design trends .
But in this blog we are not going to learn about what a brochure is, in fact we are going to learn some trending brochure design in 2025, and what the aspect of color font and other design vocabulary in a brochure design is changing. So without wasting time that’s skim below:
What’s Hot: Brochure Design Trends for 2025
1. Vibrant and Bold Color Schemes
We know sometimes Black & White always gives royal and luxury vibes — But this combination doesn’t always work. And here comes vibrant and bold color schemes that match the vibe of your brand’s perceptions, image and vibe. Moreover, graphic designers are moving away from subtle colors and muted tones to vibrant color palettes that capture quick attention.
Why it’s trending:
Vibrant and bold colors are hues which quickly grab busy users attention — For example, An hiring form with bold background color and other bold text in bigger font displaying the job role.
Whether it’s neon, gradient or bright color combo, they can make an unforgettable impression.
How to incorporate it:
Try to do experiments with multiple gradients, bright hues or even try one specific bold color. Examine which suits your brand’s vibe. Utilize The lines of energetic blues, fiery oranges and vivid greens but just make sure how to balance them.
2. Minimalist Layouts
Simpler, more authentic drives more sales. And in 2025, minimalist layouts are becoming a default choice for many brochure designs. Uninterrupted, clean & uncluttered layouts focus on the main goal either it’s your products or services that you are selling through your brochures.
Why it’s trending:
Clarity means your brochure design is minimalist. A minimalist designed brochure is easy to use, understand and people’s clarity increases — As now-a-days people have less attention span and they’ll not get lost in a soup of visuals and text.
How to incorporate it:
Headlines — write it larger, leave ample white space around the content & precisely limit the number of typography and graphics. Implement clear visual hierarchies, which allows users to navigate from one section to another.
3. Bold Typography and Custom Fonts
Typography is evolving in 2025, with designers opting for custom fonts and bold text to grab attention. Large, statement-making typography helps create a visual hierarchy, allowing the most important elements of the brochure to pop.
Why it’s trending:
A sense of authority and professionalism can be created by the pair of bold typography and custom fonts, when used correctly. These pairs can make a brochure feel modern and edgy. Businesses can develop a unique identity through their typography and custom fonts.
How to incorporate it:
Integrate custom fonts and bold and easy-to-read fonts that pictures your brand’s image. The contrast pair like bold sans-serif with lighter-serif, provides you a dynamic and engaging layout for your brochure design.
4. Illustrative and Hand-Drawn Elements
In 2025, illustrations and hand-drawn designs are making a comeback, offering a personalized and creative touch. These elements are being used to complement photography or replace traditional stock images, creating a unique visual style.
Why it’s trending:
Illustrative designs help a brochure stand out by adding personality and warmth. Hand-drawn visuals give brands an artistic, approachable feel, and they offer flexibility in customization.
How to incorporate it:
Integrate subtle illustrations or hand-drawn icons into your brochure to enhance the overall design. These could include custom drawings, borders, or small illustrations that tie into your brand’s narrative and storytelling.
5. Interactive and Folded Formats
The tri-folder brochure is still the most used format, but still there’s some interactive, multi-fold and creative brochure formats that connect them to readers directly. Some ways of creating brochures like digital printing or traditional printing, the more interactive is digital printing as you can include QR codes or AR elements.
Why it’s trending:
An immersive and memorable experience can be done when your design breaks a standard. If consumer enjoy and engage better with your brochure, they’ll appreciate it & this way you can place your business up in an oversaturated market.
How to incorporate it:
Consider incorporating AR features, scannable QR codes that lead to digital content, or inventive fold designs that encourage the user to explore. These elements will elevate the brochure into something more engaging.
What’s Not: Outdated Brochure Design Trends to Avoid
1. Overused Stock Photography
In 2025, authenticity is more important than ever, and overusing generic stock photos can make your brochure feel impersonal and inauthentic. People can often spot stock images, and they may undermine your brand’s credibility.
2. Heavy Text Blocks
Yes, an extra large heading, can be daunting to read. So basically, in this era people skim through your content and want to find thing that actually matters to them. Now, try to avoid heavy text block and make content too the point and concise enough with proper information.
3. Outdated Color Palettes
In the favor of fresh, vibrant and attention-grabbing color palettes — Muted color schemes and dated design trends are being phased out. If your brochure still relies on beige or faded pastels, it’s time to consider an update.
Conclusion:
Some brochure designs that you need to follow are mentioned above — might be one of them works like a magic wand for your business. The most used brochure designs trends are implementing vibrant colors, interactive fonts & typography and having minimalist layout.
Following these trends — whether you’re creating a minimal brochure or designing a complex piece for a digital business, can shout professionalism and your updated knowledge about your field. Moreover, the brand’s perception, the brochure should perfectly reflect it.
So try to embrace these trends innovatively and stay out of the reach of outdated trends.